Marvin's Mailers
530% increase in conversions
A direct-mail postcard company needed to prove Meta ads could drive direct conversions, not just leads. We redesigned their website, built a custom customer portal, and launched targeted campaigns that increased purchases by 530% while reducing cost-per-acquisition by 16%.
Results at a glance
01 / MetricsGallery
02 / Gallery
Modern website redesign with clear value proposition
The Challenge
03 / ChallengeMarvin's Mailers aimed to expand its direct-mail postcard business by reaching more local service providers and converting them into active customers.
Key Challenges
- Validate Meta ads as a reliable source of direct conversions—not just leads—across diverse regions
- Overcome limited digital campaign history to build on
- Create efficient, lower-friction path to revenue through website purchases
- Focus on qualified traffic ready to convert directly online
- Minimize manual touchpoints by automating enrollment, onboarding and follow-up sequences
The Solution
04 / SolutionWe redesigned the Marvin's Mailers website to showcase a modern look and feel, then developed an easy-to-use customer portal paired with precise marketing and enrollment automation to increase customer retention and retargeting.
Website Redesign
Created modern, conversion-focused website that clearly communicated value proposition and streamlined the purchase process
Customer Portal Development
Built intuitive customer portal for easy campaign management, reducing support needs and improving user experience
Marketing Automation
Implemented sophisticated CRM automation for enrollment sequences, onboarding flows, and retargeting campaigns
Paid Advertising Strategy
Developed and refined Meta ad campaigns focused on direct conversions rather than lead generation
Services
05 / ServicesKey Results
06 / ResultsReady to write your own story?
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