E-commerce
Direct Mail Marketing

Marvin's Mailers

530% increase in conversions

A direct-mail postcard company needed to prove Meta ads could drive direct conversions, not just leads. We redesigned their website, built a custom customer portal, and launched targeted campaigns that increased purchases by 530% while reducing cost-per-acquisition by 16%.

12 months
Marvin's Mailers

Results at a glance

01 / Metrics
63
Website Purchases
$9061
Total Campaign Spend
$122.36
Cost Per Purchase (CPA)
2.30%
Highest Click-Through Rate
18.9%
Overall Cost-Efficiency Improvement

Gallery

02 / Gallery
Marvin's Mailers website and program features
1 / 2

Modern website redesign with clear value proposition

The Challenge

03 / Challenge

Marvin's Mailers aimed to expand its direct-mail postcard business by reaching more local service providers and converting them into active customers.

Key Challenges

  • Validate Meta ads as a reliable source of direct conversions—not just leads—across diverse regions
  • Overcome limited digital campaign history to build on
  • Create efficient, lower-friction path to revenue through website purchases
  • Focus on qualified traffic ready to convert directly online
  • Minimize manual touchpoints by automating enrollment, onboarding and follow-up sequences

The Solution

04 / Solution

We redesigned the Marvin's Mailers website to showcase a modern look and feel, then developed an easy-to-use customer portal paired with precise marketing and enrollment automation to increase customer retention and retargeting.

Website Redesign

Created modern, conversion-focused website that clearly communicated value proposition and streamlined the purchase process

Customer Portal Development

Built intuitive customer portal for easy campaign management, reducing support needs and improving user experience

Marketing Automation

Implemented sophisticated CRM automation for enrollment sequences, onboarding flows, and retargeting campaigns

Paid Advertising Strategy

Developed and refined Meta ad campaigns focused on direct conversions rather than lead generation

Services

05 / Services
Web DevelopmentPaid AdsCRM Automation

Key Results

06 / Results
Validated Meta ads as viable direct-conversion channel for B2B services
Created sustainable, scalable customer acquisition system
Reduced manual intervention through automation, allowing team to focus on high-value activities

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